Digital fundraising accounts for roughly 10% of all nonprofit donations — over $40 billion given online in the United States alone — and it's growing ~15% each year. Mobile giving is growing even faster.
This growth is coming from every type of donor too: lower level one-time donors, recurring donors, mid-level, and even major donors.
But digital fundraising isn't just about the revenue you bring in online. Every donor group from prospects to institutional funders can view, follow, and engage with your organization online.
Do you know how to make the most of your time, energy, and resources? Do you know which metrics are the best to improve? Which metrics should you leave behind?
As fundraisers, marketers, researchers, and instructors that have been studying and practicing in the nonprofit space for a combined 60+ years, we believe the biggest opportunity nonprofits today is digital fundraising.
There are a lot of ideas out there saying, “You should do A, B, or C.” Or, “You should use strategy X, Y, or Z”.
But how many ideas are based on real data and evidence as to what really works? How many ideas are driven by research focused on actual human and donor behavior? And how much of that takes a holistic view to engage with donors online beyond just a website, email, or donation page?
From what we've seen... not much.
To develop this course, our team spent a year researching what online fundraising content and training was available around the world.
We also spoke with nonprofit professionals, consultants, and researchers to see what learning gaps needed to be filled.
And from this research, we created this course for you.
Our goal is to equip fundraisers and marketers with both the base knowledge of philanthropy and fundraising as well as the cutting edge proven professional practices of the expanding world of digital fundraising.
This course is not for everyone.
If we’ve learned anything in our research, teaching, and training it’s that not everyone wants to do what it takes to grow their digital fundraising skillset.
But if you’ve read this far, you might be one of the exceptions.
This course is designed specifically for fundraisers looking to:
There's a huge opportunity for almost every organization to do more, get better, and improve their online fundraising. Our hope is that this course can help you do just that.
- Adrian, Tim, Harriet, and Brady
Over the course of 8-weeks, you'll learn through lessons, quizzes, case studies, experiments, and group discussions with practical application exercises and assignments along the way.
What you need to know before you start
How to Navigate the Course
Week 1: Learning Objectives
Introductions
Our Sector Defined
Classifying Nonprofits
Size And Economic Significance Of The Nonprofit Sector
Where Does The Sector Get Its Income?
Philanthropy In The United States
M+R Benchmarks
Using Benchmark Data
Blackbaud Institute
NextAfter
The Development Of Fundraising As A Profession
What is the Role of a Fundraiser?
Week 1 Lesson
Week 1 Assignment
Week 1 Quiz
Reading, Resources, and References
Week 2 Lesson
Week 2 Assignment
Week 2 Quiz
Reading, Resources, and References
Week 3 Lesson
Week 3 Assignment
Week 3 Quiz
Reading, Resources, and References
Week 4 Lesson
Week 4 Assignment
Week 4 Quiz
Reading, Resources, and References
Week 5 Lesson
Week 5 Assignment
Week 5 Quiz
Reading, Resources, and References
Week 6 Lesson
Week 6 Assignment
Week 6 Quiz
Reading, Resources, and References
Week 7 Lesson
Week 7 Assignment
Week 7 Quiz
Reading, Resources, and References
Week 8 Lesson
Week 8 Assignment
Week 8 Quiz
Reading, Resources, and References
Here's what comes next
Who you'll get to learn with and from.
The four instructors of this course combine academic and research backgrounds with field experience working directly with and for charitable organizations around the world.
Co-Director of the Institute for Sustainable Philanthropy
Chief Innovation and Optimization Officer at NextAfter
Research Fellow at the Institute for Sustainable Philanthropy
Managing Director at the NextAfter Institute
$1,299 USD
Each week there is a professionally recorded lesson, practical application assignment, and group discussions. We think this should take roughly 5 hours a week. There are additional resources, references, and research and you are free to engage with classmates and instructors as much as you like beyond that as well.
We wouldn't take the time to research, create, and construct this course if we didn't but just in case, if you get all the way through the 8-week course and don't think you've received the value expected, we'll refund your money.
Please provide your email below to be the first to know when the course will launch, how you can apply, and other key details.
