Email Fundraising Optimization

How to Write and Design Better Email Fundraising Campaigns

“How do I get better results from my email appeals?”

When you type that question into a google search, the top results are all traditional “best practices” that 218 email fundraising experiments have shown can actually hurt your fundraising. A few of these ideas include:

  • Write less copy
  • Use images to set the tone
  • Embed a short video teaser
  • Brand your emails with logos and hashtags

So why do these practices keep getting shared and repeated over and over? It’s because the people advocating for them are operating on a gut-feeling, taking cues from for-profit strategies, or looking at increasing clicks rather than donations.

In this 6-session online course, you’ll find tested and proven strategies based on real email fundraising campaigns that are helping organizations see significant increases in donations, not just opens and clicks.

Increase Your Email Donations by Activating Your Free Online Course Below