Year-End Fundraising for Online Fundraisers
The year-end season is the most critical giving season for nearly every nonprofit organization. Over the course of 31 days, many organization will bring in 30% or more of their annual online revenue with up to 46% of that coming in during the last week of December alone.
With so much on the line, how do you create an online year-end fundraising campaign that reaches the right donors, at the right time, with the right message – and brings in donations?
During this free 4-session course, you’ll learn all of the essential ingredients needed for a successful campaign, as well as ideas on how to optimize each part based on data, research, and learnings from over 1000 online fundraising experiments. You’ll also find:
- A campaign timeline of what emails to send, and when to send them
- Real case studies illustrating how to optimize each individual email
- Strategies to use on your website to convert more donors
- Ideas to test on your donation page to help more donors say “Yes”
What You Will Learn in This Course
An introduction to how important year-end fundraising is, how much potential it has for your organization, and the 4 essential ingredient to any successful year-end fundraising campaign.
- The key to ensuring your message is seen and heard
- How to best use a matching gift challenge
- How to raise more funds without a matching gift challenge
- How to use free content to lead to a year-end donation
The Campaign Timeline
An outline of 11 different email you can send during the year-end season, showing you when to send them and how to make each one relevant.
- 11 different types of emails you can use to reach your donors
- How to use cultivation emails to prime your donors for a future email appeal
- When you should not ask for a donation in an email
- How to use relevancy to send more high quality emails
Year-End Email Optimization
A look at real case-studies and email fundraising experiments to show you how to craft each of your year-end emails to get more opens and clicks that lead to donations and revenue.
- 3 proven strategies to get more donations from year-end emails
- 9 field tested year-end email fundraising tactics
- How to get almost any donor to give your year-end email a chance
Supporting Your Appeals on Your Website
An overview of different strategies, tactics, and tools you can use on your website to convert more of your traffic into donations – all based on testing and research.
- The key differences between your general donation page and a year-end donation page
- How to use pop-ups on your site to capture leads and convert more year-end donors
- How to support your email campaign with advertising
Activate Your Free Online Course
Set yourself up for online fundraising success this year-end by activating your free year-end fundraising course using the form below. You’ll be equipped with all the tools you need to develop a record setting year-end fundraising campaign.