A/B Testing for Nonprofits
What should we write in that email? How should we design our donation page? What strategy is going to most effective?
You can debate these questions to no end using your intuition and experience. But there's only one way to know exactly what works to get more people to give:
You have to put it to the test!
For-profit companies leverage a/b testing every single day to understand what's most effective to attract new customers and grow sales. But it's rare to find nonprofits who utilize a/b testing to continuously improve their marketing and fundraising efforts.
This course will help you discover the power of a/b testing at your organization—not just to determine which button color get more clicks, but to let your donors tell you what leads to greater giving and generosity.
Activate the A/B Testing for Nonprofits course to learn how to build a testing program at your nonprofit, and start optimizing your way to greater donations and impact.
Introduction to A/B Testing for Nonprofits
What is A/B Testing?
Case Study: The Power of A/B Testing to Improve Your Results
Planning: Designing an Effective A/B Test
Planning: Identifying Your Goal
Planning: Make Sure You Can Measure
Planning: Crafting Your Hypothesis
Planning: Forecasting Samples & Conversions
Planning: Creating Your Treatment
Additional Resources
Execution: Common Testing Methods
Execution: Building Your A/B Test (Standard Method)
Execution: Building Your A/B Test (Split URL Method)
Execution: Mulitvariate Testing
Additional Resources
Analysis: Completing Your Test & Validity Threats
Analysis: Documenting Your Results
Analysis: What to Do with an Invalid Result?
Additional Resources
Creating a Testing Plan
A/B Test Ideas to Get You Started
Additional Resources
Prepping for the Certification Exam
Need some help getting started?
A/B Testing for Nonprofits: Certification Exam
