Welcome to the NextAfter Fundraising Community
Get data-driven fundraising training & resources
You're in the right place to grow your fundraising skills.
Join a community of nonprofit marketers committed to learning, testing, and improving – together.
Whether you're new to nonprofit marketing or looking to sharpen your digital strategy, you're in the right place. Here, you’ll find practical courses, expert insights, and a vibrant community of fundraisers all working toward the same goal: raising more to do more good.
Start your journey with these core courses:
Why should I give to you? (aka Value Proposition)
Email Fundraising and Optimization
Donation Page Optimization
A/B Testing for Nonprofits
Online Donor Acquisition
Recurring Donor Acquisition (new!)
Looking for inspiration and real-life connections?
Join us at NIOSummit.com — the premier digital fundraising event — where you’ll gain practical strategies, meet the experts behind these very courses, and experience hands-on workshops, inspiring speakers, and a ridiculously fun community of nonprofit marketers like you.
All New Course
Recurring Donor Acquisition
It's time to demystify what it actually takes to start growing your recurring giving program. In this 5 session course, you'll discover a data-driven approach to acquiring recurring donors to grow your organization's revenue sustainably.
NextAfter Minute
Lab Insights in 60 Seconds
Discover proven insights to boost donations and inspire generosity. Each episode provides quick, actionable tips based on real experiments. Transform your nonprofit's impact in just a minute!
All Online Fundraising Certification Courses
Get certified in key online fundraising and nonprofit marketing disciplines. All courses are based on real case studies, a/b testing, and first-hand nonprofit market research.
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FreeRecurring Donor Acquisition
It's time to demystify what it actually takes to start growing your recurring giving program. In this 5 session course, you'll discover a data-driven approach to acquire recurring donors to sustainably grow your organization's revenue.
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$299.00Why Should I Give to You?
In this 6-session course, you will learn how to connect with the motivations of your donors in a more meaningful way by improving your value proposition – leading to greater giving and generosity.
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$299.00Donation Page Optimization
Discover what works to improve the results on your donation pages based on what we've learned works from 6,500+ online fundraising experiments.
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$299.00A/B Testing for Nonprofits
A/B testing is the primary way to cut through subjectivity and let your donors tell you exactly what works to improve results. Discover the power of a/b testing and start building your own testing program through this data-driven training course.
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$299.00Email Fundraising Optimization
In this 7-session course, you will learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization. Time: 5 hours
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$299.00Online Donor Acquisition
In this 6-session course, you will learn the 4-step model to acquiring new donors online that can be used over a wide variety including web traffic, email, Facebook advertising, Google Ad grants, and more.
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$299.00New Donor Welcome Series
In this 5-session course, you will discover a proven framework for building an effective new donor welcome series. You'll dig in to how to build the emails, list segmentation, and automation.
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FreeHow to Grow a Digital Fundraising Program
In this 1 hour course taught by NextAfter’s president, Jeff Giddens, you’ll discover a framework for leveraging 3 key ingredients to systematically and sustainably grow your digital fundraising program
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$299.00Year-End Fundraising for Online Fundraisers
In this 4-session year-end fundraising course, you’ll discover new ideas to craft a successful year-end fundraising campaign for your organization based on years of research and thousands of fundraising experiments. Time: 4 hours
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$299.00Google Analytics 4 for Nonprofits
In the Google Analytics 4 for Nonprofits course, Chris Mercer will walk you through how to set up Google Analytics, give you a framework to answer your biggest analytics questions, and teach you to navigate the most relevant and helpful reports.
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$299.00Intro to Online Fundraising Optimization
Learn the foundational principles of online fundraising optimization. These aren’t just best practices – they’re tested and proven methodologies that can lead to real growth in your online fundraising efforts. Time: 3.5 hours.
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$299.00Copywriting for Online Fundraising
Copywriting is one of the most essential fundraising skills and is the primary tool you have to communicate with your donors. In this course taught by Amy Harrison, you’ll learn proven techniques that lead to better results. Time: 5 hours 30 minutes
What Students Have Said About Certification Courses from NextAfter Institute
To date, over 3,500 fundraisers and marketers have enrolled in these courses.
“Mind blowing! Changed the way I need to look at communicating with our donors. Improving a donors experience leads to an increase in engagement... and donations!”
Rae Fehr | Calgary Humane Society
“Information is based on data rather than 'gut' which helps me trust the process, even when it feels counter-intuitive.”
Alison Hardman | The Meeting House
“Great investment in time and money. Lots of tangible takeaways to improve your online donation forms.”
Natalie St. Armour | CARE Canada
“It is a great opportunity to learn from real-time examples and data driven learnings. I discovered important take-aways, that even after 10 years of experience in the field, made me re-consider some of my own assumptions. It was practical, informative and fast-paced, packing a lot of information into a really tangible and digestible format.”
Cara Williams | WE Charity
Get Unlimited Access to Every Online Certification Course
Become a NextAfter Institute Member
Get unlimited access to every online certification course from NextAfter Institute – as well as other exclusive benefits including in-person workshops, conference tickets, exclusive members-only webinars, and more – when you become a NextAfter Institute member.
Organizations That Have Completed a NextAfter Institute Certification Course
Take Your Fundraising Into the Future – Live at NIO Summit 2025
Join us in person for our most unforgettable event yet — the 10th anniversary Back to the Future-themed NIO Summit!
This isn’t just another conference. It’s where fundraisers, nonprofit marketers, tech providers, and the NextAfter team come together to learn, share, and accelerate what’s working in digital fundraising.
You’ll walk away with practical strategies, new connections, and a renewed vision for your donor experience — all while having a ridiculous amount of fun. Plus, some of the very courses you’re taking here are brought to life through live workshops with the experts who built them.
Whether you're new to fundraising or ready to go deeper, NIO Summit is the place to power up your journey. Join Us at NIO Summit.