Relying on intuition to grow your online fundraising and marketing – even the intuition of an experienced fundraiser – is barely any better than a 50/50 chance. This free course on A/B testing will fully equip you to start testing your nonprofit marketing and fundraising so you can learn exactly what works to improve your results.
The ability to effectively utilize Facebook for fundraising has eluded fundraisers for years. In this course, we’ll show you a proven 4-step strategy to turn Facebook into one of your most reliable and sustainable sources of new donors and revenue.
The world of email fundraising is riddled with so-called “best practices” that aren’t actually helping organizations grow their email revenue. In this course, we’ll use real data and experiments to bring clarity to what works to get more opens and clicks, but more importantly, we’ll evaluate strategies that will help you increase email donations for your organization.
Whether your goal is to acquire a new email or get a donation, every single online fundraising and marketing campaign culminates in a landing page. In this 8-session course, you’ll discover 4 core types of landing pages and donation pages that are essential to growing your online fundraising. Plus, we’ll look at how to effectively implement them in your campaigns based on data from 400+ experiments.
A year-end fundraising campaign has the ability to make or break a nonprofit’s impact in the following year. With so much riding on its success, crafting a successful campaign can often be paralyzing – keeping many of us from trying and testing new ideas in order to grow.
In this 4-session year-end fundraising course, you’ll discover tons of new ideas to use to craft a successful year-end fundraising campaign for your organization based on years of research and over 1000 online fundraising experiments.