Courses

Google Analytics for Nonprofits

In the Google Analytics for Nonprofits course, Chris Mercer will walk you through how to set up Google Analytics, give you a framework to answer your biggest analytics questions, and teach you to navigate the most relevant and helpful reports.

Intro to Online Fundraising Optimization

Learn the foundational principles of online fundraising optimization. These aren’t just best practices – they’re tested and proven methodologies that can lead to real growth in your online fundraising efforts. Time: 3.5 hours.

Email Fundraising Optimization

In this 7-session course, you will learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization. Time: 5 hours

Donation & Landing Page Optimization

In this online course, you'll learn tested and proven strategies to create, implement, and optimize email acquisition pages, your main donation page, campaign donation pages, and instant donation pages.

Turning Facebook Likes Into Donors

The ability to effectively utilize Facebook for fundraising has eluded fundraisers for years. In this course, you'll learn a proven 4-step strategy to turn Facebook into one of your most reliable and sustainable sources of new donors. Time: 6 hours

Copywriting for Online Fundraising

Copywriting is one of the most essential fundraising skills and is the primary tool you have to communicate with your donors. In this course taught by Amy Harrison, you’ll learn proven techniques that lead to better results. Time: 5 hours 30 minutes