What to Expect in the Course

A/B Testing & Optimization for Nonprofits | Certification Course

The most innovative nonprofits, marketers, and fundraisers do not rely on best practices to dictate how their emails look, what to say on their donation pages, or how to design their advertising.

Instead, these innovators are relying on a scientific methodology to figure out what works and what doesn’t to improve key marketing metrics, reach fundraising goals, and grow online revenue.

A/B testing and optimization is the only methodology that will lead you to reliable learnings and significant growth over and over again.

In this course, we’re going to pull back the curtain and show exactly how you can run a/b tests on your own using tools that are readily available to you.

Course curriculum

  • 1

    Introduction to A/B Testing and Optimization

    • What to Expect in This Lesson

    • Introduction to A/B Testing & Optimization

    • Let's Review...

    • Additional Resources
  • 2

    The Underlying Premise for A/B Testing

    • What to Expect in This Lesson

    • The Underlying Premise for A-B Testing

    • Let's Review...

    • Additional Resources
  • 3

    Creating a Challenger to Get a Learning and a Lift

    • What to Expect in This Lesson

    • Creating a Challenger to Get a Learning and a Lift

    • Let's Review...

    • Additional Resources
  • 4

    How to Set Up an A/B Test on Your Website and in an Email

    • What to Expect in This Lesson

    • How to Set Up an A-B Test Using Google Optimize

    • How to Set Up an A-B Test Using MailChimp

    • Let's Review...

    • Additional Resources
  • 5

    Making Sure Your A/B Test is Valid

    • What to Expect in This Lesson

    • Making Sure Your A-B Test is Valid

    • Let's Review...

    • Additional Resources
  • 6

    Where Should You Run Your First A/B Test

    • What to Expect in This Lesson

    • Where Should You Run Your First A-B Test

    • Additional Resources
  • 7

    Final Exam

    • Introduction to A/B Testing and Optimization Final Exam

Discover the Power of A/B Testing and Optimization to Radically Grow Your Online Fundraising

Get certified in a/b testing and be equipped with tools and methodologies that will help you systematically learn what works to raise more money online when you enroll in A/B Testing & Optimization for Nonprofits.

Buy the Course for $299