When it comes to copywriting, nonprofits and for-profits alike struggle with all the same challenges – regardless of vertical or size. Although the outputs look different from organization to organization, there is a universal set of copywriting principles and techniques that can help you connect with your donors in a more relevant way.

During this course, special guest instructor Amy Harrison will draw on her vast copywriting experience and expertise in order to teach you time-tested and proven techniques that you can use each time you sit down to write.

Plus, she’ll demonstrate how these principles apply across different online fundraising mediums including:

• Email copy
• Subject lines
• Donation pages and landing pages
• Headlines

All in all, this course will help you become a better copywriter – leveraging proven techniques that will help you create a more meaningful connection with your donors that can lead to more conversions, more donations, and more revenue for your organization.