Get Proven Secrets for Optimizing Your Donation Page and Earning More Donations

Donation Page Optimization | Certification Course

Your donation page is critical to the success of your online fundraising efforts. 

And right now, if your donation pages aren't converting as well as they could, you may be sitting on a massive reserve of untapped donors!

Based on data from 7,000+ fundraising a/b tests, this course will give you everything you need to tap into this reserve of new donors — no matter which donation tools you use.

Get step-by-step instructions, detailed walkthroughs, and real-world examples to help you:

  • Make it easier for people to find your donation page
  • Design your donation page to streamline conversions
  • Write clear, engaging copy that inspires more people to give
  • Install a repeatable optimization process for all your donation pages 
  • And much, much more!

Your donation page is too important to leave up to guesswork and the unproven ‘best practices’ floating around online.

And the faster you start implementing optimization tactics proven to work, the faster you’ll start seeing more donations.

Activate the Donation Page Optimization course to start improving your donation pages and earning more donations right away.

Course curriculum

  • 1

    Introduction to Donation Page Optimization

    • Introduction to Donation Page Optimization

    • The Optimization Methodology

    • 3 Types of Donation Pages

    • Finding the Donation Page

  • 2

    The Main Donation Page

    • The Main Donation Page: Overview

    • The Main Donation Page: Page Layout

    • The Main Donation Page: Form Fields

    • The Main Donation Page: Value Proposition

    • Additional Resources

  • 3

    The Campaign Donation Page

    • The Campaign Donation Page: Overview

    • Campaign Donation Pages: Continuity

    • Campaign Donation Pages: Urgency

    • Additional Resources

  • 4

    The Instant Donation Page

    • The Instant Donation Page: Overview

    • The Instant Donation Page: 4 Key Differences

    • Additional Resources

  • 5

    Advanced Ideas & Review

    • Advanced Concepts to Test

    • Additional Resource on Advanced Concepts

    • Key Concepts: Review

    • Looking for More Ways to Grow Giving?

    • Certification Exam

Take this course for free with a 30- Day Membership Trial

Activate your free 30-Day membership to the NextAfter Institute and get unlimited access to all of our digital fundraising training courses.