Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.

This 7-session course will cover every aspect of an email fundraising campaign including:

• Sender names
• Subject lines
• Preview text
• Design
• Copywriting
• Calls-to-action
• Landing pages
  
  

During the course, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.