Email Fundraising Optimization
In this 7-session course, you will learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization. Time: 5 hours
Email Fundraising Optimization | Certification Course
Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.
This 7-session course will cover every aspect of an email fundraising campaign including:
During the course, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.
Write and Design Better Email Fundraising Campaigns
What to Expect in This Lesson
Session 1 - Introduction
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Session 2 - The Underlying Secret
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Session 3 - Optimizing Email Signups to Grow Your List
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Session 4 - Optimizing the Email Envelope
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Session 5 - Optimizing the Email Body
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Session 6 - Optimizing the Email Landing Page
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