Email Fundraising Optimization
In this 7-session course, you will learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization. Time: 5 hours
What to Expect in the Course
Email Fundraising Optimization | Certification Course
Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.
This 7-session course will cover every aspect of an email fundraising campaign including:
- Sender names
- Subject lines
- Preview text
- Design
- Copywriting
- Calls-to-action
- Landing pages
During the course, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.
Course Syllabus
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1
Welcome to the course!
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Write and Design Better Email Fundraising Campaigns
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2
Email Fundraising Optimization: Introduction
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What to Expect in This Lesson
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Session 1 - Introduction
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Let's Review...
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Additional Resources
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3
The Value Proposition
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What to Expect in This Lesson
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Session 2 - The Underlying Secret
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Let's Review...
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Additional Resources
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4
Optimizing Email Signups to Grow Your Subscriber List
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What to Expect in This Lesson
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Session 3 - Optimizing Email Signups to Grow Your List
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Let's Review
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Additional Resources
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5
Optimizing The Email Envelope
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What to Expect in This Lesson
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Session 4 - Optimizing the Email Envelope
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Let's Review...
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Additional Resources
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6
Optimizing The Email Body
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What to Expect in This Lesson
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Session 5 - Optimizing the Email Body
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Let's Review...
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Additional Resources
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7
Optimizing The Email Landing Page
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What to Expect in This Lesson
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Session 6 - Optimizing the Email Landing Page
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Let's Review...
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Additional Resources
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8
Final Exam
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Exam
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