What to Expect in the Course

Email Fundraising Optimization | Certification Course

Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.

This 7-session course will cover every aspect of an email fundraising campaign including:

  • Sender names
  • Subject lines
  • Preview text
  • Design
  • Copywriting
  • Calls-to-action
  • Landing pages

During the course, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.

Course Syllabus

  • 1

    Welcome to the course!

    • Write and Design Better Email Fundraising Campaigns
  • 2

    Email Fundraising Optimization: Introduction

    • What to Expect in This Lesson
    • Session 1 - Introduction
    • Let's Review...
    • Additional Resources
  • 3

    The Value Proposition

    • What to Expect in This Lesson
    • Session 2 - The Underlying Secret
    • Let's Review...
    • Additional Resources
  • 4

    Optimizing Email Signups to Grow Your Subscriber List

    • What to Expect in This Lesson
    • Session 3 - Optimizing Email Signups to Grow Your List
    • Let's Review
    • Additional Resources
  • 5

    Optimizing The Email Envelope

    • What to Expect in This Lesson
    • Session 4 - Optimizing the Email Envelope
    • Let's Review...
    • Additional Resources
  • 6

    Optimizing The Email Body

    • What to Expect in This Lesson
    • Session 5 - Optimizing the Email Body
    • Let's Review...
    • Additional Resources
  • 7

    Optimizing The Email Landing Page

    • What to Expect in This Lesson
    • Session 6 - Optimizing the Email Landing Page
    • Let's Review...
    • Additional Resources
  • 8

    Final Exam

    • Exam

Start Growing Your Email Fundraising Today!

Purchase the Email Fundraising Optimization course to earn your email fundraising certificate, and start seeing real growth in your program.

Purchase The Course