What to Expect in the Course

Email Fundraising Optimization | Certification Course

Email fundraising is one of the core disciplines essential for any online fundraising program. It’s the most personal and direct channel we have to reach our donors and potential donors in mass. But many email campaigns seem to forget an underlying fundraising principle: people give to people.

This 7-session course will cover every aspect of an email fundraising campaign including:

  • Sender names
  • Subject lines
  • Preview text
  • Design
  • Copywriting
  • Calls-to-action
  • Landing pages

During the course, we’ll explore how to make each element of your campaign personal and believable, and lead to greater opens, clicks, donations, and revenue.

And thanks to our friends at Kindful, this course is available to you 100% free of cost.

* When you activate this course, you'll also receive updates from Kindful about how their CRM platform can help you implement more effective online fundraising.

Course Syllabus

  • 1

    Introduction to Email Fundraising Optimization

    • Write and Design Better Email Fundraising Campaigns

    • What to Expect in This Lesson

    • Session 1.1 - NextAfter and the Course

    • Session 1.2 - Introduction to Email Fundraising Optimization

    • Session 1.3 - Why Care About Email for Your Fundraising?

    • Session 1.4 - NextAfter and the Course

    • Session 1.5 - Why is Email Different for Nonprofits?

    • Session 1.6 - What to Expect in the Course

    • Let's Review...

    • Additional Resources
  • 2

    The Value Proposition

    • What to Expect in This Lesson

    • Session 2.1 - What is Value Proposition?

    • Session 2.2 - Creating a Value Proposition

    • Session 2.3 - Evaluating a Value Proposition

    • Let's Review...

    • Additional Resources
  • 3

    Optimizing Email Signups to Grow Your Subscriber List

    • What to Expect in This Lesson

    • Session 3.1 - Key to Acquiring Emails

    • Session 3.2 - The Offer or Incentive

    • Session 3.3 - Using Copy and Text

    • Session 3.4 - Designing for Conversion

    • Session 3.5 - Form Fields

    • Session 3.6 - Timing

    • Session 3.7 - Review

    • Let's Review

    • Additional Resources
  • 4

    Optimizing The Email Envelope

    • What to Expect in This Lesson

    • Session 4.1 - What is the Email Envelope?

    • Session 4.2 - The Sender Line

    • Session 4.3 - The Reply Email

    • Session 4.4 - The Subject Line

    • Session 4.5 - The Preview Text

    • Session 4.6 - Review

    • Let's Review...

    • Additional Resources
  • 5

    Optimizing The Email Body

    • What to Expect in This Lesson

    • Session 5.1 - Why Humanizing Your Fundraising Emails is Important

    • Session 5.2 - 7 Steps to Humanize Your Fundraising Emails

    • Session 5.3 - A Note on Design

    • Session 5.4 - Review

    • Let's Review...

    • Additional Resources
  • 6

    Optimizing The Email Donation

    • What to Expect in This Lesson

    • Session 6.1 - What is an Email Donation Page?

    • Session 6.2 - Context and Continuity

    • Session 6.3 - Reducing Friction, Part 1

    • Session 6.3 - Reducing Friction, Part 2

    • Let's Review...

    • Additional Resources
  • 7

    Wrap Up

    • Session 7.1 - Course Recap
  • 8

    Final Exam

    • Exam

Start Growing Your Email Fundraising Today!

Earn your email fundraising certificate and start seeing real growth in your program for free thanks to our friends at Kindful.

Activate The Free Course

* When you activate this course, you'll also receive updates from Kindful about how their CRM platform can help you implement more effective online fundraising.

About Kindful

Sponsor of the Email Fundraising Course

Kindful is a Nashville-based software company that provides powerful software to help nonprofits organize data and manage donors better. Featuring online donation pages, donor management tools, reporting tools, and integrated partnerships with industry-leading services, Kindful’s platform is designed to help nonprofit employees manage their donors easier, saving time and creating better insights. Kindful proudly powers thousands of world-changing organizations both in the U.S. and internationally. For more information, please visit Kindful.com.
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