Google Analytics 4 for Nonprofits | Certification Course
Now, the tools to get this critical data and insight into your fundraising performance have never been more readily available than they are today. The challenge is making sure your analytics are set up properly, and that you know where to look to get the answers you need to grow.
Chris Mercer, a Google Analytics wizard and founder of MeasurementMarketing.io, is going to help you solve this problem. During this course, he's going to:
Plus, this course is split out into mini sessions. If you need to go back to get a refresher on a particular report or idea, you can find it with ease.
Review the course syllabus below to see exactly what you can expect in this certification course on Google Analytics 4 for Nonprofits.
Using Google Analytics to Improve Your Fundraising and Marketing
Welcome to GA4 for Beginners
Foundation of GA4
Why GA4 and Why Not Universal?
The Superstorm and How GA4 Helps
Your Measurement Tech Stack & How GA4 Fits
Measurement Strategy and How GA4 Fits
How GA4 Data is Structured
The Google Analytics Demo Account
Recap/Quiz - The Foundations of GA4
GA4 Tour
The General Layout of GA4
The Home Workspace
The Reports Workspace
The Explore Workspace
The Advertising Workspace
The Admin Workspace
Recap/Quiz - The GA4 Tour
How to Set Up GA4
Creating Your Account
Creating Your Property
Creating Your Data Stream
Configuring Your GA4 Account - Account Settings
Configuring Your GA4 Account - Account Access Management
Configuring Your GA4 Account - Other Settings
Configuring Your GA4 Property - Property Settings
Configuring Your GA4 Property - Property Access Management
Configuring Your GA4 Property - Events
Configuring Your GA4 Property - Conversions
Configuring Your GA4 Property - Audiences
Configuring Your GA4 Property - Custom Definitions
Configuring Your GA4 Property - Data Settings
Configuring Your GA4 Property - Reporting Identity
Configuring Your GA4 Property - Attribution Settings
Configuring Your GA4 Property - Product Linking
Configuring Your GA4 Property - Other Settings
Configuring Your GA4 Data Stream - Product Linking
Configuring Your GA4 Data Stream - Modifying Events
Configuring Your GA4 Data Stream - Creating Events
Configuring Your GA4 Data Stream - Basic Tag Settings
Configuring Your GA4 Data Stream - Other Tag Settings
Recap/Quiz - How to Set Up Google Analytics 4
Working With Events in Google Analytics 4
Types of Events in GA4
Real World Examples of Events in GA4
Sending Events to GA4 (Using the Google Tag)
Sending Events to GA4 (Using Google Tag Manager)
Testing Events in GA4
Creating Events in GA4
Modifying Events in GA4
Recap/Quiz - Working With Events in GA4
Measuring Ecommerce in GA4
The Basics of Ecommerce in GA4
Measuring Purchase Events
Measuring Other Ecommerce Events
Recap/Quiz - Measuring Ecommerce
Applying Measurement Strategy to Google Analytics 4
Planning Tips
Building Tips
Launching TIps
Recap/Quiz - Applying Measurement Strategy to GA4
Using Reports in GA4
Finding Trends & Patterns
Answering "Where are my users coming from?"
Answering "What actions are my users taking?"
Answering "What results am I getting?"
Answering "Who are my users?"
Customizing Reports for Easier Answers
Using the Library
Recap/Quiz - Using the Reports Workspace
Using Explorations in GA4
Types of Explorations in GA4
How Explorations Work
Building Funnel Explorations
Using Funnel Explorations
Building Free Form Explorations
Using Free Form Explorations
Building Path Explorations
Using Path Explorations
Recap/Quiz - Using the Explore Workspace
Using the Advertising Workspace
The Advertising Snapshot
Measuring Advertising Performance
Working with Attribution in GA4
Recap/Quiz - Using the Advertising Workspace
Your Google Analytics Journey Continues
Helpful Resources
Google Analytics 4 for Nonprofits - Exam
