What to Expect in the Course

How to Grow a Digital Fundraising Program | Certification Course

Many fundraisers approach digital fundraising the same way they approach more traditional fundraising channels like direct mail. And while there are certainly similarities in how to build a digital program, diving into the deep end of digital fundraising can be overwhelming.

There are countless metrics to measure. There are new digital channels being created nearly every day. And almost every digital technology vendor promises that their platform is going to radically change your performance.

Over the past 10 years of building digital programs for countless nonprofit organizations, we’ve decoded the essential playbook to growing a digital program regardless of your size and resources. It all comes down to 3 key ingredients.

In this 1 hour course taught by NextAfter’s president, Jeff Giddens, you’ll discover a framework for leveraging 3 key ingredients to systematically and sustainably grow your digital fundraising program.

Course Syllabus

  • 1

    Welcome to "How to Grow a Digital Fundraising Program"

    • Course Summary
  • 2

    Part I - 3 Key Metrics to Grow Your Digital Revenue

    • 3 Key Metrics to grow Your Digital Revenue

    • Quiz
  • 3

    Part II - Traffic: Getting More People to Show Up

    • Getting More People to Show Up

    • Quiz
  • 4

    Part III - Traffic: Increasing the Size of Your Email File

    • Increasing the Size of Your Email File

    • Quiz
  • 5

    Part IV - Conversion Rate: Converting More Traffic Into Donors

    • Converting More Traffic Into Donors

    • Quiz
  • 6

    Part V - Average Gift: Increasing Individual Gifts and Annual Revenue

    • Increasing Individual Gifts and Annual Revenue

    • Quiz
  • 7

    Part VI - Putting It All Together: Names, Donors, and Dollars

    • Putting It All Together: Names, Donors, and Dollars

    • Quiz
  • 8

    Certification Exam

    • How to Grow a Digital Fundraising Program Exam

Learn to Grow a Digital Fundraising Program for Your Nonprofit Fundraising and Marketing!

Get access to the course to learn your How to Grow a Digital Fundraising Program certificate, and learn the 3 key metrics that you can use to drive revenue

Get Unlimited Access with a Membership