NextAfter Institute

If you search for “nonprofit email welcome series”, many of the top results will tell you that effective welcome emails use eye-catching subject lines, consistent sender names, or visual elements in your design.

But the truth is that most fundraisers waste their time trying to sound catchy, appear super creative, or adhere to “best practices” that they miss the most important aspect of email fundraising: People give to people.

This New Donor Welcome Series takes what we’ve learned about creating humanized email fundraising from thousands online fundraising case studies and crafting real email welcome series for countless nonprofits.

This 5-session course breaks down a proven methodology for crafting humanized emails that resonate with potential donors. 

Ultimately, you shouldn’t care about getting more clicks if they don’t lead to more donations and revenue. All the strategies in the course are focused around key outcomes including: 

• Increasing new donations 
• Boosting your email fundraising revenue
• Creating meaningful relationships that lead to lasting donors

During the course, you’ll discover tested and proven tactics that innovative nonprofits are using every day to better connect with their donors and unleash greater giving.