In this 5 session course, you'll discover a data-driven approach to acquire recurring donors to sustainably grow your organization's revenue.
Most conversations about what works to grow recurring revenue lack substantial data and evidence. While it can be inspiring to see examples from complex organizations that are seemingly "doing it right", getting started with building your recurring giving program doesn't have to be as complicated as some would have you think.
In this course from NextAfter, we'll demystify what it really takes to acquire new recurring donors and build a more sustainable revenue source for your organization.
Over the duration of this course, you will discover:
Session 1.1 | The Value of Growing Your Recurring Giving
Session 1.2 | Why Aren’t More Nonprofits Embracing Recurring Giving?
Session 1.3 | The Framework: Acquisition
Session 1.4 | The Framework: Upgrade
Session 1.5 | The Framework: Retention
Session 1.6 | What to Expect in this Course
Session 1 | Review Quiz
Session 2.1 | Optimizing the Donation Pathway for Recurring Gifts
Session 2.2 | Optimizing the Main Donation Page for Recurring Gifts
Session 2.3 | Upgrading New Donors in the Inbox
Session 2 | Review Quiz
Session 3.1 | Building a Recurring Acquisition Campaign Framework
Session 3.2 | The Recurring Giving Donation Page
Session 3 | Review Quiz
Session 4.1 | Automating Your Recurring Giving Acquisition Campaign
Session 4.2 | Database Requirements, Considerations, and Recommendations
Session 4.3 | Simple Experiments to Boost Recurring Giving Results
Session 4.4 | Getting Start With Testing
Session 4 | Review Quiz
Session 5.1 | Review Key Principles
Session 5.2 | Need Help Getting Started?
Prepping for the Certification Exam
Certification Exam
