Recurring Donor Acquisition

It's time to demystify what it actually takes to start growing your recurring giving program.

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In this 5 session course, you'll discover a data-driven approach to acquire recurring donors to sustainably grow your organization's revenue.

Most conversations about what works to grow recurring revenue lack substantial data and evidence. While it can be inspiring to see examples from complex organizations that are seemingly "doing it right", getting started with building your recurring giving program doesn't have to be as complicated as some would have you think.

In this course from NextAfter, we'll demystify what it really takes to acquire new recurring donors and build a more sustainable revenue source for your organization.

Over the duration of this course, you will discover:

  1. The power and impact of investing in a sustainable recurring giving program.
  2. Tangible strategies to prompt one-time donors to give monthly—and even upgrade after their first gift.
  3. How to develop and launch a dedicated recurring giving acquisition campaign.
  4. Methods for automating your recurring giving acquisition so you can keep bringing in new recurring donors all year long.

Course curriculum

  • 1

    Session 1 | Introduction

    • Session 1.1 | The Value of Growing Your Recurring Giving

    • Session 1.2 | Why Aren’t More Nonprofits Embracing Recurring Giving?

    • Session 1.3 | The Framework: Acquisition

    • Session 1.4 | The Framework: Upgrade

    • Session 1.5 | The Framework: Retention

    • Session 1.6 | What to Expect in this Course

    • Session 1 | Review Quiz
  • 2

    Session 2 | Upgrading Your One-Time Donors

    • Session 2.1 | Optimizing the Donation Pathway for Recurring Gifts

    • Session 2.2 | Optimizing the Main Donation Page for Recurring Gifts

    • Session 2.3 | Upgrading New Donors in the Inbox

    • Session 2 | Review Quiz
  • 3

    Session 3 | Building a Recurring Acquisition Campaign

    • Session 3.1 | Building a Recurring Acquisition Campaign Framework

    • Session 3.2 | The Recurring Giving Donation Page

    • Session 3 | Review Quiz
  • 4

    Session 4 | Automation, Database Requirements, & Experiments to Run

    • Session 4.1 | Automating Your Recurring Giving Acquisition Campaign

    • Session 4.2 | Database Requirements, Considerations, and Recommendations

    • Session 4.3 | Simple Experiments to Boost Recurring Giving Results

    • Session 4.4 | Getting Start With Testing

    • Session 4 | Review Quiz
  • 5

    Session 5 | Certification Exam

    • Session 5.1 | Review Key Principles

    • Session 5.2 | Need Help Getting Started?

    • Prepping for the Certification Exam

    • Certification Exam

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