Recurring Donor Acquisition: A Practical Guide
In this streamlined 5-session course, you’ll discover a clear, data-driven approach to start growing your recurring giving program and building sustainable revenue for your organization.
Too often, conversations about recurring giving are filled with complexity or theory. This course cuts through the noise to show you the proven steps you can take—without needing massive resources or sophisticated systems.
Guided by real experiments and practical examples, you’ll learn how to:
Understand the value and long-term impact of recurring donors compared to one-time givers.
Prompt one-time donors to become monthly supporters—and even increase their commitment over time.
Structure and launch a recurring giving campaign that fits your organization.
Apply simple automation and retention strategies to keep donors engaged for the long haul.
By the end, you’ll be equipped with a straightforward framework and practical ideas you can start applying right away—so your recurring giving program can fuel lasting growth.
Session 1.1 | The Value of Growing Your Recurring Giving
Session 1.2 | Why Aren't More Nonprofits Embracing Recurring Giving
Session 1.3 | The Framework: Acquisition
Session 1.4 | The Framework: Upgrade
Session 1.5 | The Framework: Retention
