One of the greatest challenges of online fundraising is acquiring new donors. Even if you can target and identify your ideal audience well, very few “donate now” ads seem to produce significant results.
But over the past several years, we’ve tested and proven a new methodology for acquiring donors online using Facebook. And at the core, it relies on content marketing.
During this workshop, we’ll explore why traditional “donate now” advertising methods rarely work, and we’ll rely on research, testing, and case studies to equip you with a 4-step strategy to acquire new donors and revenue using Facebook.