What to Expect in the Course

Year-End Fundraising for Online Fundraisers | Certification Course

The year-end season is the most critical giving season for nearly every nonprofit organization. Over the course of 31 days, many organization will bring in 30% or more of their annual online revenue with up to 46% of that coming in during the last week of December alone.

With so much on the line, how do you create an online year-end fundraising campaign that reaches the right donors, at the right time, with the right message – and brings in donations?

During this 4-session course, you’ll learn all of the essential ingredients needed for a successful campaign, as well as ideas on how to optimize each part based on data, research, and learnings from thousands of online fundraising experiments. You’ll also find:

Course curriculum

  • 1

    Introduction

    • What to Expect in This Lesson

    • Session 1.1 - Intro to Year-End Fundraising

    • Session 1.2 - High Urgency Campaign Essentials

    • Session 1.3 - Crafting a Case for Support

    • Session 1.4 – 3 Essential Types of Communication

    • Let's Review...

    • Additional Resources
  • 2

    The Essentials of Effective Email Appeals

    • What to Expect in This Lesson

    • Session 2.1 - The Essentials of Effective Email Appeals

    • Session 2.2 - The Email Envelope

    • Session 2.3 - The Email Body

    • Session 2.4 - Real Email Appeal Examples

    • Let's Review...

    • Additional Resources
  • 3

    The Year-End Email Timeline

    • What to Expect in This Lesson

    • Session 3.1 - The Year-End Email Fundraising Timeline: Nov.15 - GivingTuesday

    • Session 3.2 - The Year-End Email Fundraising Timeline: Year-End Overview & Holiday Emails

    • Session 3.3 - The Year-End Fundraising Timeline: Last Week of the Year

    • Let's Review...

    • Additional Resources
  • 4

    Optimizing Your Website for the Year-End Season

    • What to Expect in This Lesson

    • Session 4.1 - Optimizing Your Website for the Year-End Season

    • Session 4.2 - Driving Traffic to Your Donation Page

    • Session 4.3 - Optimizing Your Donation Page

    • Let's Review...

    • Additional Resources...
  • 5

    Review & Final Exam

    • Session 5.1 - Review

    • Final Exam

Make this a Record Setting Year-End Fundraising Season for Your Organization

Earn a certification in year-end online fundraising and be equipped with strategies, tactics, and ideas that will help you bring in more revenue this year-end than you thought possible when you enroll in Year-End Fundraising for Online Fundraisers.

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