What to Expect in the Course

Year-End Fundraising for Online Fundraisers | Certification Course

The year-end season is the most critical giving season for nearly every nonprofit organization. Over the course of 31 days, many organization will bring in 30% or more of their annual online revenue with up to 46% of that coming in during the last week of December alone.

With so much on the line, how do you create an online year-end fundraising campaign that reaches the right donors, at the right time, with the right message – and brings in donations?

During this 4-session course, you’ll learn all of the essential ingredients needed for a successful campaign, as well as ideas on how to optimize each part based on data, research, and learnings from thousands of online fundraising experiments. You’ll also find:

Course curriculum

  • 1

    Introduction

    • A Note from Funraise

    • What to Expect in This Lesson

    • Session 1 - Introduction (57 minutes)

    • Let's Review...

    • Additional Resources

  • 2

    The Campaign Timeline

    • What to Expect in This Lesson

    • Session 2 - The Year-End Campaign Timeline (1 hour 45 minutes)

    • Let's Review...

    • Additional Resources

  • 3

    Year-End Email Optimization

    • What to Expect in This Lesson

    • Session 3 - Year-End Email Optimization (34 minutes)

    • Let's Review...

    • Additional Resources

  • 4

    Supporting Your Appeals on Your Website

    • What to Expect in This Lesson

    • Session 4 - Supporting Your Campaign on Your Website (31 minutes)

    • Let's Review...

    • Additional Resources...

  • 5

    Final Exam

    • Exam

Make this a Record Setting Year-End Fundraising Season for Your Organization

Earn a certification in year-end online fundraising and be equipped with strategies, tactics, and ideas that will help you bring in more revenue this year-end than you thought possible when you enroll in Year-End Fundraising for Online Fundraisers.

* When you activate this course, you'll also receive updates from Funraise about how their fundraising tools can help maximize your online fundraising.

About Funraise

Sponsor of the Year-End Fundraising for Online Fundraisers Course

Funraise's by-nonprofits-for-nonprofits fundraising tools were born from the needs of impact-focused fundraisers. Built with state-of-the-art technology, Funraise's nonprofit fundraising platform saves you time, stress, and resources using an innovative, friendly approach to donors and data. Funraise's nonprofit experience and proven strategies are an integral part of the platform; whether it's donor retention or branding inspiration, our team has been in your shoes.
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