What to Expect in the Course

Year-End Fundraising for Online Fundraisers | Certification Course

The year-end season is the most critical giving season for nearly every nonprofit organization. Over the course of 31 days, many organization will bring in 30% or more of their annual online revenue with up to 46% of that coming in during the last week of December alone.

With so much on the line, how do you create an online year-end fundraising campaign that reaches the right donors, at the right time, with the right message – and brings in donations?

During this 4-session course, you’ll learn all of the essential ingredients needed for a successful campaign, as well as ideas on how to optimize each part based on data, research, and learnings from thousands of online fundraising experiments. You’ll also find:

Course curriculum

  • 1

    Introduction

    • A Note from Funraise

    • What to Expect in This Lesson

    • Session 1 - Introduction (57 minutes)

    • Let's Review...

    • Additional Resources

  • 2

    The Campaign Timeline

    • What to Expect in This Lesson

    • Session 2 - The Year-End Campaign Timeline (1 hour 45 minutes)

    • Let's Review...

    • Additional Resources

  • 3

    Year-End Email Optimization

    • What to Expect in This Lesson

    • Session 3 - Year-End Email Optimization (34 minutes)

    • Let's Review...

    • Additional Resources

  • 4

    Supporting Your Appeals on Your Website

    • What to Expect in This Lesson

    • Session 4 - Supporting Your Campaign on Your Website (31 minutes)

    • Let's Review...

    • Additional Resources...

  • 5

    Final Exam

    • Exam

Make this a Record Setting Year-End Fundraising Season for Your Organization

Earn a certification in year-end online fundraising and be equipped with strategies, tactics, and ideas that will help you bring in more revenue this year-end than you thought possible when you enroll in Year-End Fundraising for Online Fundraisers.

* When you activate this course, you'll also receive updates from Funraise about how their fundraising tools can help maximize your online fundraising.

About Funraise

Sponsor of the Year-End Fundraising for Online Fundraisers Course

Funraise was built to solve the problems we faced as nonprofit fundraisers. Teaming up with other leading technologies to provide a complete and state-of-the-art fundraising platform, Funraise built tools to save you time and resources using a modern approach to data management. Although the tools are pleasantly advanced, Funraise is more than technology. Their experience and proven strategies are built into every part of the platform; whether it's donor retention or branding considerations, our team has been in your shoes.
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