Year-End Fundraising for Online Fundraisers | Certification Course
The year-end season is the most critical giving season for nearly every nonprofit organization. Over the course of 31 days, many organization will bring in 30% or more of their annual online revenue with up to 46% of that coming in during the last week of December alone.
With so much on the line, how do you create an online year-end fundraising campaign that reaches the right donors, at the right time, with the right message – and brings in donations?
During this 4-session course, you’ll learn all of the essential ingredients needed for a successful campaign, as well as ideas on how to optimize each part based on data, research, and learnings from thousands of online fundraising experiments. You’ll also find:
What to Expect in This Lesson
Session 1 - Introduction (57 minutes)
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Additional Resources
What to Expect in This Lesson
Session 2 - The Year-End Campaign Timeline (1 hour 45 minutes)
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Additional Resources
What to Expect in This Lesson
Session 3 - Year-End Email Optimization (34 minutes)
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Additional Resources
What to Expect in This Lesson
Session 4 - Supporting Your Campaign on Your Website (31 minutes)
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Exam
Earn a certification in year-end online fundraising and be equipped with strategies, tactics, and ideas that will help you bring in more revenue this year-end than you thought possible when you enroll in Year-End Fundraising for Online Fundraisers.
