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The year-end season is the most critical giving season for nearly every nonprofit organization. Over the course of 31 days, many organization will bring in 30% or more of their annual online revenue with up to 46% of that coming in during the last week of December alone.
With so much on the line, how do you create an online year-end fundraising campaign that reaches the right donors, at the right time, with the right message – and brings in donations?
During this 4-session course, you’ll learn all of the essential ingredients needed for a successful campaign, as well as ideas on how to optimize each part based on data, research, and learnings from thousands of online fundraising experiments. You’ll also find: