Online Donor Acquisition
Get certified in key online fundraising and nonprofit marketing disciplines. All courses are based on real case studies, a/b testing, and first-hand nonprofit market research.
In this 6-session course, you will learn the 4-step model to acquiring new donors online that can be used over a wide variety including web traffic, email, Facebook advertising, Google Ad grants, and more.
In this 6-session course, you will learn how to connect with the motivations of your donors in a more meaningful way by improving your value proposition – leading to greater giving and generosity.
In this 7-session course, you will learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization. Time: 5 hours
In this online course, you'll learn tested and proven strategies to create, implement, and optimize email acquisition pages, your main donation page, campaign donation pages, and instant donation pages.
Learn the foundational principles of online fundraising optimization. These aren’t just best practices – they’re tested and proven methodologies that can lead to real growth in your online fundraising efforts. Time: 3.5 hours.
In this 4-session year-end fundraising course, you’ll discover new ideas to craft a successful year-end fundraising campaign for your organization based on years of research and thousands of fundraising experiments. Time: 3 hours and 45 minutes.
In the Google Analytics for Nonprofits course, Chris Mercer will walk you through how to set up Google Analytics, give you a framework to answer your biggest analytics questions, and teach you to navigate the most relevant and helpful reports.
Copywriting is one of the most essential fundraising skills and is the primary tool you have to communicate with your donors. In this course taught by Amy Harrison, you’ll learn proven techniques that lead to better results. Time: 5 hours 30 minutes
The ability to effectively utilize Facebook for fundraising has eluded fundraisers for years. In this course, you'll learn a proven 4-step strategy to turn Facebook into one of your most reliable and sustainable sources of new donors. Time: 6 hours
Relying on intuition to grow your online fundraising and marketing – even the intuition of an experienced fundraiser – is barely any better than a 50/50 chance. This course on A/B testing will fully equip you to start testing your nonprofit mark
To date, over 3,500 fundraisers and marketers have enrolled in these courses.
“Mind blowing! Changed the way I need to look at communicating with our donors. Improving a donors experience leads to an increase in engagement... and donations!”
Rae Fehr | Calgary Humane Society
“Information is based on data rather than 'gut' which helps me trust the process, even when it feels counter-intuitive.”
Alison Hardman | The Meeting House
“Great investment in time and money. Lots of tangible takeaways to improve your online donation forms.”
Natalie St. Armour | CARE Canada
“It is a great opportunity to learn from real-time examples and data driven learnings. I discovered important take-aways, that even after 10 years of experience in the field, made me re-consider some of my own assumptions. It was practical, informative and fast-paced, packing a lot of information into a really tangible and digestible format.”
Cara Williams | WE Charity
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