Grow Your Online Fundraising Skills with Confidence
Online fundraising courses to equip you with research-proven strategies, tactics, and skills to help you grow online donations and revenue. Start your FREE 30-day trial now!
A/B Testing for Nonprofits
Get certified in key online fundraising and nonprofit marketing disciplines. All courses are based on real case studies, a/b testing, and first-hand nonprofit market research.
Discover what works to improve the results on your donation pages based on what we've learned works from 6,500+ online fundraising experiments.
A/B testing is the primary way to cut through subjectivity and let your donors tell you exactly what works to improve results. Discover the power of a/b testing and start building your own testing program through this data-driven training course.
In this 5-session course, you will discover a proven framework for building an effective new donor welcome series. You'll dig in to how to build the emails, list segmentation, and automation.
In this 1 hour course taught by NextAfter’s president, Jeff Giddens, you’ll discover a framework for leveraging 3 key ingredients to systematically and sustainably grow your digital fundraising program
In the Google Analytics 4 for Nonprofits course, Chris Mercer will walk you through how to set up Google Analytics, give you a framework to answer your biggest analytics questions, and teach you to navigate the most relevant and helpful reports.
In this 4-session year-end fundraising course, you’ll discover new ideas to craft a successful year-end fundraising campaign for your organization based on years of research and thousands of fundraising experiments. Time: 4 hours
In this 6-session course, you will learn the 4-step model to acquiring new donors online that can be used over a wide variety including web traffic, email, Facebook advertising, Google Ad grants, and more.
In this 6-session course, you will learn how to connect with the motivations of your donors in a more meaningful way by improving your value proposition – leading to greater giving and generosity.
In this 7-session course, you will learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization. Time: 5 hours
Learn the foundational principles of online fundraising optimization. These aren’t just best practices – they’re tested and proven methodologies that can lead to real growth in your online fundraising efforts. Time: 3.5 hours.
Copywriting is one of the most essential fundraising skills and is the primary tool you have to communicate with your donors. In this course taught by Amy Harrison, you’ll learn proven techniques that lead to better results. Time: 5 hours 30 minutes
To date, over 3,500 fundraisers and marketers have enrolled in these courses.
“Mind blowing! Changed the way I need to look at communicating with our donors. Improving a donors experience leads to an increase in engagement... and donations!”
Rae Fehr | Calgary Humane Society“Information is based on data rather than 'gut' which helps me trust the process, even when it feels counter-intuitive.”
Alison Hardman | The Meeting House“Great investment in time and money. Lots of tangible takeaways to improve your online donation forms.”
Natalie St. Armour | CARE Canada“It is a great opportunity to learn from real-time examples and data driven learnings. I discovered important take-aways, that even after 10 years of experience in the field, made me re-consider some of my own assumptions. It was practical, informative and fast-paced, packing a lot of information into a really tangible and digestible format.”
Cara Williams | WE CharityBecome a NextAfter Institute Member