NextAfter Institute

Recurring Donor Acquisition

It's time to demystify what it actually takes to start growing your recurring giving program. In this 5 session course, you'll discover a data-driven approach to acquire recurring donors to sustainably grow your organization's revenue.

NextAfter Minute: Lab insights in 60

Discover proven insights to boost donations and inspire generosity. Each episode provides quick, actionable tips based on real experiments. Transform your nonprofit's impact in just a minute!

A/B Testing for Nonprofits

A/B testing is the primary way to cut through subjectivity and let your donors tell you exactly what works to improve results. Discover the power of a/b testing and start building your own testing program through this data-driven training course.

Donation Page Optimization

Discover what works to improve the results on your donation pages based on what we've learned works from 6,500+ online fundraising experiments.

NextAfter Online Course Membership

New Donor Welcome Series

In this 5-session course, you will discover a proven framework for building an effective new donor welcome series. You'll dig in to how to build the emails, list segmentation, and automation.

How to Grow a Digital Fundraising Program

In this 1 hour course taught by NextAfter’s president, Jeff Giddens, you’ll discover a framework for leveraging 3 key ingredients to systematically and sustainably grow your digital fundraising program

Year-End Fundraising for Online Fundraisers

In this 4-session year-end fundraising course, you’ll discover new ideas to craft a successful year-end fundraising campaign for your organization based on years of research and thousands of fundraising experiments. Time: 4 hours

Online Donor Acquisition

In this 6-session course, you will learn the 4-step model to acquiring new donors online that can be used over a wide variety including web traffic, email, Facebook advertising, Google Ad grants, and more.

Why Should I Give to You?

In this 6-session course, you will learn how to connect with the motivations of your donors in a more meaningful way by improving your value proposition – leading to greater giving and generosity.

Email Fundraising Optimization

In this 7-session course, you will learn tested and proven strategies to write, design, launch, and optimize email fundraising campaigns that lead to more donations and revenue for your organization. Time: 5 hours

Intro to Online Fundraising Optimization

Learn the foundational principles of online fundraising optimization. These aren’t just best practices – they’re tested and proven methodologies that can lead to real growth in your online fundraising efforts. Time: 3.5 hours.

Copywriting for Online Fundraising

Copywriting is one of the most essential fundraising skills and is the primary tool you have to communicate with your donors. In this course taught by Amy Harrison, you’ll learn proven techniques that lead to better results. Time: 5 hours 30 minutes